forward to the January 2010 re-release of

Less and More – The Design Ethos of Dieter Rams

“Weniger, aber besser”/”Less but better”

—

Dieter Rams’ ten principles to “good design”:

• Good design is innovative
• Good design makes a product useful
• Good design is aesthetic
• Good design helps us to understand a product
• Good design is unobtrusive
• Good design is honest
• Good design is long-lasting
• Good design is consequent to the last detail
• Good design is concerned with the environment
• Good design is as little design as possible

Source : Gestalten